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LEGO models my own creation MOCpages toys shop Rebuilding LEGOOther
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Rebuilding LEGO
About this creation
LEGO photoshoot

A business magazine called strategy+business has published an article about the great challenges that The LEGO Group has faced in recent years... and the wonderful job CEO Jørgen Vig Knudstorp has done making the company successful once again.

professional LEGO artist / custom magazine visuals

We thought it would be fun to have LEGO mini-figures literally rebuilding the word "LEGO", brick by brick, tying very subtly into the article's title, "Rebuilding LEGO, Brick by Brick".

Rebuilding LEGO brick by brick, strategy+business magazine September 2007

LEGO magazine article

If you ask me, all business strategy magazines should have LEGO minifigures within their pages. CFOs love that stuff.

LEGO magazine article LEGO magazine article

On the surface, the Lego Group didn’t look as if it was in trouble. The fourth-largest toymaker in the world at the time (today it is fifth-largest), the Lego Group sold €1 billion (US$1.35 billion) worth of toys in 2004, ranging from its snap-together bricks for young children to Mindstorms, a line of do-it-yourself robot kits for older kids. Even in the digital age, its toys maintained a surprisingly firm grip on the market and seemed to adapt well to changing tastes. The company’s steady stream of new products routinely generated three-quarters of its yearly sales. Popular enthusiasm was so great that in 2000, the British Association of Toy Retailers joined Fortune magazine in naming the company’s classic bricks “the toy of the century.”

Read the full article


  September 23, 2010
i guess it s getting better because they listen to your advise now! lol! they don t make things easy though,the way some things are sold,like the road baseplates [can t buy just the straits,without an intersection,and train tracks,curved tracks anyone?] it s not so friendly as a buisness model for us big projects enthousiasts! i like the windows-doors kits ,but there should be more,like castle part kits,or city part kits [props] or open more lego stores! i have to supply at toy s r us! and the employees don t help much! i trying to find cross roads like crazy these days! and i m not comfortable buying on the net,so it s not really encouraging to involve yourself in big projects,it s very stressing! [kits have a limited shelf life!] so i think some new system might solve this,because it s breaking a lot of builders to cope with that! hope you help us and lego sean!
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  September 28, 2009
WOW i didnt know that legos were the fith largest toymaker in the world!!!
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  September 1, 2007
Wow, I didnt know Lego was at such financial risk. Nice work though.
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  September 1, 2007
Thanks for posting the link - a very interesting article, and I am glad to hear that they are in black now. Lee.
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  September 1, 2007
lol its funny :P
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  September 1, 2007
Thats Cool. -Chris
By Sean Kenney
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LEGO models my own creation MOCpages toys shop Rebuilding LEGOOther

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