Apple Store (Beta Stage) . Apple Store inspired by Lincoln Park (Chicago) Store . “All that the salesman cared about was a $50 spiff” - Steve Jobs
“Unless we could find ways to get our message across to customers at the store, we were screwed.” - Steve Jobs
“If you look at the stores and the products, you will see Steve’s obsession with beauty as simplicity; this Bauhaus aesthetic and wonderful minimalism, which goes all the to the checkout process in the stores.” - Larry Ellison
LEGO was the best toy in my youth. With new technology and my increasing age the way I spend time has changed. No more LEGO. Study. Technology, but using only Apple products. One day I had an idea to combine two of my favourite brands, LEGO and Apple and the idea of the LEGO Apple Store (LEGO Store) was born. This was around the time the Chicago Apple Store (Chicago Store) was opened, which I admired for its design, thus it is heavily inspired by the Chicago Store.
After many weeks on designing, rebuilds, tweaks and more this is the product I created!
This project is also on LEGO CUUSOO: http://lego.cuusoo.com/ideas/view/15635.
***END OF PROLOGUE***
This LEGO Store is designed to be a standalone building. Unlike all other Modular Building Sets made by the LEGO Company, this is an extremely modern and sleek building made out of immense glass sheets and aluminium. It is not designed to complement the current range of Modular Buildings, rather to create diversity and transform a city and place it in the next century of construction trends.
When the Store in Chicago was opened, instantly I loved it for its simple and elegant design resulting in a beautiful stand alone building. With the LEGO Store I tried to recreate the simplicity of the outward appearance of the building.
The LEGO Store has three entrances (front, back and side, including advertisements), a skylight, a grass roof (including climate control units), an advertisement and an extension on the side which houses the bathroom, stock room and employee lockers.
The Chicago Store, uses gigantic (some sort of) steel panels, resulting in black lines between the panels. As you may have noticed, I have tried to recreate that by placing the bricks in such a manner that they line up vertically, creating lines from the top of the building to the base of the building.
This was only possible due to the wide exterior walls, allowing bricks to placed in a contrasting pattern to create a stable structure.
The entrance is the focus point of the façade of the Store. As you can see there are two Apple branded advertisements, the MacBook Air commercial on the left and the FaceTime/iPod touch on the right. Both of these ads are present at the front and back entrance. The ads can be removed easily and replaced by new ones if you want to keep up to date with the Chicago Store.* In addition to that there is an entrance on the Side, which also houses the Bathroom and Stockroom
*All 3D commercials in the LEGO Store can be removed and replaced with ease.
Just like in real life, this LEGO Store has a big skylight in the centre of the roof. When the right illumination is applied it truly lights up the LEGO Store. It has been created using normal glass panels on their side. LEDs are integrated into the Skylight, and truly illuminate the Apple Store in a magical way.
Both the main roof and the side roofs are fully detachable to access the interior. Additionally both roof have a detailed ceiling including lights and panelling.
The Apple Store is divided into three parts: the Product Side, the Services Side and the Centre (Genius/Salesdesk).
The Product side has two full tables and two “half tables”, divided between OS X and iOS. The iOS side had iPads, iPhone, iPod (nano and touch) and an Apple TV on display. The Mac side has MacBook Pros (including Retina), MacBook Airs, iMac and Mac Pro (including Thunderbolt Display) on display. The wall behind each “half table” is an Apple related advertisement.
Genius Bar & Salesdesk
The Centre has a Genius Bar, Bench and Salesdesk. The Genius Bar has four seats and three of the iconic blue TVs behind it. The Salesdesk has two Macs on it. Both the Genius Bar and Salesdesk have storage underneath including drawers. In addition to this the third entrance to the Store is located just behind the Salesdesk, so are the Stockroom and Bathroom.
The Salesdesk has two MacBook Pros on it. It also has drawers and storage.
The Services Side features two tables and two accessory walls. One of the tables is Personal Setup, and the other is a Group Session (thus the TV being there). The accessory walls are split between Mac and iOS.
Lockers, Bathroom & Stockroom
The Bathroom is made of a simple design, including black and white tiles, a sink and a toilet.
The Stockroom is located next to the Bathroom. It has two shelves and can stock up:
2 iPod nanos
4 iPod touches
2 iPod shuffles
2 MacBook Airs
2 MacBook Pros
The lockers are situated in the same corridor as the stockroom. There are four cupboards.
Unfortunately due to space constraints this Apple Store has no children’s corner.
Although the exterior doors open and close, a better mechanism should be engineered.
The model is completely studless, except a few single studs in the interior for the minifigures to be placed (at any angle).